Adobe Muse and Search Engine Optimization (SEO)
What is Search engine optimization (SEO)
Search Engine Optimization is a bunch of techniques, strategies and tactics used to increase the count of visitors to a website by getting a high-ranking place in the search results page of various search engines (SERP) — such as Google, Bing, Yahoo and other search engines.
In this post we will be focusing on how Google indexes webpages and what all settings you can update with in Adobe Muse so that your site can be read by Google crawler bots. You just need to ensure to provide the information that google crawler is looking for. Following are the basic information that you should always make available for Google Crawler.
1. Updating Metadata for each page:
First and most important thing that search engine crawler look for in your page is metadata tags. In Adobe Muse you have been given an option to add these description, title and keyword metadata for each page. Here are the steps below to update metadata:
1. Open the page in Design mode.
2. Go to Page > Page Properties > Metadata
3. Here you will be able to insert 3 values in your page
- Description: This is the place where you enter the description about the page. Same is shown under the Page title in search results of your page.
- Keywords: This is the place you can insert comma separated keywords for your page.
- HTML for <head>: If you want to insert any addition meta tag in the page <head> paste it here
4. You can also change page title by going to options tab in the same window and you can also make sure that this page is added to sitemap.xml.
2. Making Search engines Read your Images:
As the indexing occurs on a page’s content, images and other linked assets are analyzed. If the assets contain titles or alternative text, this text information is parsed. Adding titles and alternative text to images ensures that the pages you create are more accessible for everyone, including visitors using assistive devices to navigate the web. Option to add the title and Alternate text in muse is just a Right click away.
- Place the image and format it as per your need.
- Right click on the image and click “Edit Image Properties”
- Enter the title for the image in the Title field of the Image Properties dialog box
- In the Alternative Text field, enter a description of the graphic content.
- Click OK to close the Image Properties dialog box.
3. Getting Hyperlinks ready for Search Engines:
Be sure to check your sites periodically to remove or fix broken links. If search engines detect broken links, they may assume that the site is no longer being updated.
The tooltips added to hyperlinks are also evaluated. The search engine utilizes all of the text content it finds when indexing sites to make informed decisions about each page’s content. Additionally, adding tooltips to hyperlinks ensures that the pages you create are more accessible for everyone, including visitors using assistive devices to navigate the web.
To add a tooltip to an element with a hyperlink, try following steps:
Select the hyperlinked image or text.
Click the Hyperlink text in the Control panel to the left of the Hyperlink menu. The Hyperlink options will appear.
Enter a tooltip in the Tooltip field. For example, if the linked text has a hyperlink to the Contact page, you could enter: click to visit Contact page.
Click anywhere else on the page to close the Hyperlink Options.
4. Indicating the important text in your pages:
Search engines perform full-text indexing, which means that they look the entire text content on the page. The text that is placed in header tags (h1, h2, h3, etc.) is considered important because headers generally summarize the information being displayed. Using paragraph styles, you can define paragraph tag containers, to create a page that uses an h1 header for the top title in the text content, an h2 header for a subhead title, and an h3 header as a sub subhead title. Text formatting indicates the importance of the header text at each level to search engines. Defining styles to use paragraph tags and applying them to header text enables you to create well-formed HTML code—which search engine crawlers find especially easy to navigate
Using paragraph style to add Header tags
Create a text box using the Text tool. Type some text, such as: Welcome to Musepen.com.
Format the text as per your requirement.
- Open the Paragraph Styles panel. While the formatted text is still selected, click the Create New Style icon at the bottom of the Paragraph Styles panel.
The new style contains the formatting attributes and is given the default name of Paragraph Style.
- Double-click the Paragraph Style name to open the Style Options dialog box and then enter the Style Name for the new style: Header style. Use the Paragraph Tag menu to set the HTML tag associated with style to the h1 header.
- Click OK to set the Paragraph Style options. The paragraph style is now set up to update both the appearance and the HTML tag for any header that you apply it to on the site. It is a best practice to create and apply the h1 header styles to the top (generally the largest) text on the page. Create more paragraph styles for h2, h3, and so on, and then apply those styles to the sub headers that appear in descending order on all of the site’s pages.
5. Understanding Sitemap.xml
sitemap.xml is file that contains a list of all the site pages and assets. This file helps search engines index your site content more easily.
Every time you upload your site to FTP server or Export it as HTML Adobe Muse by default creates the sitemap.xml file. Path of sitemap.xml will always we www.yourdomain.com/sitemap.xml
To learn how the Google search engine uses sitemap.xml files, visit the Google Webmaster tools help pages.
6. Selection of Fonts:
Adobe Muse gives you the option to apply various type of fonts in your webpages.
For SEO purpose always avoid using System fonts because it converts system font text to image to render it on web page this image do not have any alternate text so that will be ignored by the search engine and this will be a big loss to your site ranking.
You are advised to use Standard Font, Self-hosted font, Typekit Font and Edge fonts.
If you follow these 6 options mentioned above then it will give you the best possible SEO for your site in Muse with any extra effort.
In the future posts we will be adding more information on how make you pages optimized with social platform like Facebook, Twitter and LinkedIn etc. At the moment you can use 2 widgets that we provide for Twitter and Facebook.
We will also discuss about Google’s Mobile friendly policy for SEO in future posts.
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